Your on-demand
Marketing Director

Aluxai is the marketing partner for B2B businesses in sectors where marketing is seen as a cost, not a growth driver.

THE PROBLEM WE KEEP FINDING

Most B2B marketing in commercial sectors is broken in the same way;
The business treats marketing as a cost, not a growth driver,
The agency is an output factory, not a strategic partner,
The fractional brought in advises but cannot execute,
The in-house hire is junior, under-equipped, and expected to do everything.

The result: marketing spend doesn't compound, the business grows in spite of its marketing, not because of it.

Aluxai exists to fix this; transforming marketing into a commercial system, with senior in-house guidance, executed with the leverage of an AI operating team.

THREE WAYS TO ENGAGE. ONE STARTING POINT

Every engagement starts with the Diagnostic. It's how to get to the answer right before anyone starts spending against it.

DIAGNOSTIC

A structured strategic review of your marketing as a commercial system. Fixed fee, fixed scope, fixed timeline. You leave with a clear read on where the value is, where the leaks are, and what to build next.

SPRINT

A defined-scope engagement that builds what the Diagnostic identifies. Three shapes: a Positioning Reset, a Launch, or a Growth System build. Senior leadership plus a curated AI-augmented delivery team. Weeks, not quarters.

RETAINER

Ongoing marketing leadership for businesses that need both the thinking and the operating capacity. Two models: MD on Demand for businesses with a marketing team to direct, MD Embedded for businesses building one. Six-month minimum.

BUILT ON OPERATOR EXPERIENCE, NOT THEORY

Aluxai is led by
Alastair Patrick

FTSE 100 EXPERIENCE

Built the marketing function from scratch at Tritax Big Box (FTSE 100), taking the brand from tenth to fifth most recognised in its sector and quadrupling first-choice contact rates.

GLOBAL TO LOCAL EXPERIENCE

Fifteen-plus years building brands and marketing systems across WPP, Diageo, Sennheiser, Dunhill, and venture-backed scaleups in PropTech, CleanTech, and consumer goods.

MARKETING BUILT ON 1ST PRINCIPLES NOT VIBES

Mark Ritson Mini MBA trilogy. Section4 Certified Strategist.

BUILT ON OPERATOR EXPERIENCE, NOT THEORY

Aluxai is led by
Alastair Patrick

FTSE 100 EXPERIENCE

Built the marketing function from scratch at Tritax Big Box (FTSE 100), taking the brand from tenth to fifth most recognised in its sector and quadrupling first-choice contact rates.

GLOBAL TO LOCAL EXPERIENCE

Fifteen-plus years building brands and marketing systems across WPP, Diageo, Sennheiser, Dunhill, and venture-backed scaleups in PropTech, CleanTech, and consumer goods.

MARKETING BUILT ON 1ST PRINCIPLES NOT VIBES

Mark Ritson Mini MBA trilogy. Section4 Certified Strategist.

ALUXAI

About the name

AL = Me
LUX = Bright thinking that delivers results
AI = Augmented with AI

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